Tira from Reliance Retail enters Chennai

Reliance Retail’s retail platform Tira has launched its first store in Chennai. The store is located at Phoenix Palladium Mall, Nagendra Nagar. The new store is home to various technological innovations such as fragrance finder which leverages personal preferences to recommend scents, smart mirrors and tools equipped with augmented reality capabilities and a vending machine that dispenses beauty treats and samples for every customer. Retail expansion of Tira outlet is an added business opportunity for the signage players engaging in in-store graphics, POP/POS solutions in retail space.