The Mobilestore to open 50 new format lounges

The MobileStore has launched its smartphone destination, The MobileStore Lounge franchise, in Ballygunge, Kolkata. Inaugurated by actress Rituparna Sengupta, the new lounge is in the most iconic location in the city. The MobileStore Lounge makes it easy to browse, choose, use and pay for smart phones and tablets with the help of brand experience zones where devices from brands like Samsung, Nokia, HTC, Sony and Apple are displayed in each brand experience zone. The MobileStore plans to convert 100 of its existing stores into the lounge format and open 50 new lounges via the franchise route. Signage players engaging in in-shop displays and designs in this parameter will get new business opportunity with suck developments in the sector.