Tesco and Trent to open new format store Star Market

Finally, Tesco’s partnership with Tata’s Trent Ltd takes the form of stores in the Indian market. The two companies will be looking at a new format store called Star Market. The new format will be a mid-sized hypermarket between the neighbourhood format Star Daily and the hypermarket chain of stores Star Bazaar. Recently, UK-based Tesco announced that it would set up stores in India in partnership with the Tata-owned Trent Hypermarket (THL). Tesco will invest Rs 684 crore over three years. Opening of the new format store or the expansion of the footprint of the two retail giants will bring in a fresh business opportunity which signage players can tap for in-shop displays, designs and other related activities.