Tata Starbucks, 50:50 JV between Starbucks Coffee Company and Tata Global Beverages Ltd, recently opened its first outlet in Gurgaon, taking its total store count in the Delhi NCR region to eight. The company remained committed to offering a distinct third place to its customers at convenient locations; defining its unique, values-based Starbucks experience. The JV partners have earmarked an investment of Rs 400 crore for the purpose. Starbucks entered the Indian market in October, 2012 and currently operates 17 outlets across the country. Opening of the new Tata Starbucks outlet in the region will be an added advantage for the signage players whose activities revolve around in-shop displays, designs and branding.
