Tata Motors introduces new showroom format

Tata Motors launches a new format of passenger car showrooms and said it will upgrade up to five sales points across India by March this year to the new format. The company is planning to upgrade 4-5 more such showrooms in the metros in this quarter. Among other things, such showrooms will have a video wall, wi-fi capable lounges, merchandising of accessories and lifestyle products, a cafe and play areas for kids. Gradual expansion in the retail sector of the country would be an added business opportunities for the signage companies whose activities are extensively involved into in-store displays, designs, fabrications and other related activities.