Tata Group to unveil 20 ‘beauty tech’ retail outlets

Tata Group plans to open at least 20 ‘beauty tech’ stores, using virtual makeup kiosks and digital skin tests to lure young, affluent shoppers to premium cosmetics, according to company documents and a person familiar with its cosmetic strategy. The move pits Tata against LVMH’s Sephora and domestic rival Nykaa, which has a stake in the world’s second most populous country’s fast-growing $16 billion beauty and personal care market. Tata’s interests range from cars to jewellery. Now that the retail world is gaining ground with the unveiling of flagship stores of leading brands, signage companies must roll up their sleeves to tap this new business opportunity.