SureWaves helps set up display network at GroupM India

Group M (India) has partnered SureWaves for helping them set up Dedicated Digital Display Network for Employee Engagement as part of their core HR strategy. Covering the 10 GroupM offices across India with more than 40 screens which are located inside workspaces, the SureWaves communication solution serves as a tool for building the Dedicated Digitised Display Network called the ‘mConnect Channel’ for employees of GroupM. The SureWaves Media Grid serves as the backbone powering this network and enabling broadcast and narrow cast capabilities on this dedicated network.

Tushar Vyas, Director & CMO, SureWaves says, “SureWaves solution fully leverages Web 2.0 concepts and the SOA (service oriented architecture) for elegant interfacing with various sources of information. Our solution provides ability to create dynamic mesh ups of various contents & advertising coming from different sources which can be effectively used to drive employee engagement. ”