Quick service restaurant chain Subway has announced its plan to operate 1,000 stores in India by 2015 through franchise route, which will entail an investment of $58 million (over Rs 300 crore). The Connecticut-headquartered brand is present in 50 Indian cities with 263 franchisee-run restaurants across the country. Subway will continue to evolve and adapt its product offerings to suit the Indian taste and plans to grow here through franchise route, he said in a statement. While the investment of $58 million (over Rs 300 crore) to set up the planned number of stores will be made by franchisees, Subway will invest in providing training and technical knowhow to its partners. The brand is aiming to expand aggressively in tier-II and tier-III locations. Gradual expansion plan of the restaurant chain will be an added advantage for the signage companies dealing in in-store displays and signage.
Subway plans aggressive foray into tier II and II areas
- Post author:SignNews
- Post published:May 2, 2012
- Post category:New Business Opportunity
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