Subhiksha to roll out multiple stores in Kolkata

India’s largest retail chain Subhiksha is likely to launch multiple stores at the same time in Kolkata from the middle of February as it has finalised the roll out plan for the city. The retail major, with the ‘bachaat mera adhikar’ slogan, will be offering 9-10 percent discount in all of its city outlets and the Kolkata market for food and groceries is estimated at more than Rs 300 crore. In spite of the delights for shoppers, the new Subhiksha stores will be sunshine spot for signage players, such as in-store media companies and signage providers, for a new opportunity.