Style Island has forayed into the offline retail space with the unveiling of its first flagship store in Gurugram. The new store is located at Ambience Mall in Gurugram. Bringing its philosophy of ‘Bring a sense of occasion to every day’, into a brick-and-mortar format, the new store on the first floor marks a major step forward for the digital-first fashion label. Founded by mother-daughter team Malika Mehta and Tushita Mehta, the brand has built a strong identity around modern silhouettes infused with Indian craftsmanship, and the launch gives shoppers an opportunity to experience the brand’s design approach in a physical, immersive environment. Nevertheless, opening of such flagship store of Style Island is an unmatched business opportunity for the signage companies engaging in in-store graphics, POSM solutions, display designs, etc.
