Study reveals specialist coffee shops to be double by 2015

According to a latest study by Rabobank International, total number of specialist coffee shops in India is projected to be double by 2015 with some 4,000 outlets as coffee consumption has doubled in the last few years. The study notes the coffee culture in India is flourishing thanks to the efforts of a few specialist coffee chains and the instant coffee players. This growth is due to favourable demographics, rising income levels, rise of mid-sized cities and high population density. Although specialist coffee shop chains, which have established themselves as a ‘hangout’ for urban youth, are projected to reach 4,000 in numbers by 2015. Such big expansion in coffee shops across the country signals a fresh business for the signage companies dealing in in-store displays, fabrication, branding, etc.