Arrival of big retailers has been increased tremendously over the last few years, according to data from market research firm The Nielsen Company. Since 2006, when most big retailers either entered the retail space or began expanding their network, compared to sales in local kiranas have grown in the low single digits, while modern trade has grown in strong double digits, though at a much lower base. The Indian Shopper has discovered modern retail and is increasingly shopping there. This trend is fueled by the growth in number of modern stores. Such facelift in the Indian retail sector where modern retail stores find new growth will bring unmatched respite in the business of signage companies involving in this sector.
