Starbucks to set up shops in hospitals, schools and corporate campuses

Taking a leaf out of the marketing and distribution manual of arch rival Cafe Coffee Day, Tata Starbucks, the joint venture between Starbucks Coffee Company and Tata Global Beverages, is considering opening outlets in hospitals, educational institutions and corporate campuses to expand its retail footprint. According to the company sources, joint venture may also set up outlets near gyms or health stores. Starbucks’ arrival in different domains would bring in a fresh signage and display projects for the sign makers, PSPs and others.