Starbucks eyes dozen more outlets to be unveiled

Starbucks is squaring up for control of India’s coffee retailing market. With ties loosened and jackets casually slung over their arms, these men and women from the financial services, consumer goods and media firms housed in the towers of the complex are an ideal target audience for a range of beverages and snacks sold by Starbucks, the world’s largest coffee retailer; in 20 months of its inception in India — via a 50-50 joint venture with Tata Global Beverages — Starbucks has set up 46 such stores nationwide and has plans for dozens more. Such rapid expansion of Starbucks outlets will be an added advantage for the signage companies looking out to grab some fresh opportunities around in-shop branding, graphics and designs.