Shoppers’ Stop to roll out 35 Mustang outlets

Having been joined hands with Germany-based Mustang Jeans for selling Mustang fashion branded jeans, Shoppers’ Stop sets to open 35 Mustang branded shop-in-shops in its stores over the next three years with three shops-in-shop set ups in Mumbai and Secunderabad. Every Mustang shop-in-shop will be spread across 400 sq ft each like other branded denim shops-in-shop including Pepe and Levis, as Mustang will be positioned at the middle to premium end of the market. The delight of this Mustang brands galloping into Shoppers’ Stop stores are not only for denim wearers but also the signage companies, getting a new opportunity to exploit.