Senco Gold Ltd, one of the largest jewelery retailers in Kolkata, is planning to strengthen its presence across north India. Currently, the soon-to-be-listed company has 127 showrooms across the country, with West Bengal accounting for 63 percent. The company sells its products under the brand name ‘Senco Gold & Diamonds’ through various channels, including 70 company-run showrooms and 57 franchisee showrooms. The company’s plan to boost its retail presence in north India is a new business opportunity for the signage companies engaging in in-store branding, graphics and such applications.
