Senco Gold to expand retail footprint in northern India

Senco Gold Ltd, one of the largest jewelery retailers in Kolkata, is planning to strengthen its presence across north India. Currently, the soon-to-be-listed company has 127 showrooms across the country, with West Bengal accounting for 63 percent. The company sells its products under the brand name ‘Senco Gold & Diamonds’ through various channels, including 70 company-run showrooms and 57 franchisee showrooms. The company’s plan to boost its retail presence in north India is a new business opportunity for the signage companies engaging in in-store branding, graphics and such applications.