Coimbatore has witnessed second Tribes India showroom. This souvenir shop is next only to the outlet in Kanyakumari District in the State. TRIFED (Tribal Cooperative Marketing Development Federation of India), an agency under the Ministry of Tribal Affairs, engaged primarily in the development and marketing of traditional tribal products is looking to expand the Tribes India showroom network across the country. The Federation has already established a chain of 31 unique showrooms across the country. Such gradual expansion of the government owned unique showrooms in the retail sector of the country would be another advantage for the signage companies engaging in in-shop signage and display items.
