Samsung has reinforced its premium retail strategy with the launch of a new premium experience store in Mumbai. Located at Lotus Trade Centre, Andheri West, in the city, the new store is of 1,600sqft in area, offering customers an immersive space to explore Samsung’s latest innovations and its connected ecosystem, all under one roof. The store features dedicated zones for the complete Galaxy lineup, including smartphones, tablets, laptops, smartwatches, and smart rings, alongside the SmartThings ecosystem. Through interactive displays and experiential setups, customers can witness how Samsung’s technology enhances productivity, entertainment, wellness, and smart home automation, creating a truly connected lifestyle. Opening of such experience store is a big business opportunity for the signage companies engaging in in-store graphics, designs, displays, and such applications.
