SAMSUNG has launched its latest Business Experience Studio (BES) in Mumbai, marking a strategic move to deepen its engagement with India’s enterprise and retail ecosystem. It is located at Oberoi Commerz-II in Goregaon East. It’s a 6,500sqft facility designed to showcase the interoperability of SAMSUNG’s technology offerings across multiple business sectors. The studio serves as an extension of Samsung’s existing Executive Briefing Centre (EBC) in Gurugram, further strengthening its B2B footprint in India. Targeting enterprise customers and institutional clients, the BES Mumbai aims to enable digital transformation through real-world demonstrations of SAMSUNG’s AI-powered devices and solutions. This retail expansion move of SAMSUNG is a business opportunity for the signage companies engaging in in-store graphics, designs, displays and associated projects.
