Samsonite to open 60 new stores

Leading luggage and travel accessories company Samsonite is now aiming a business of Rs 1,000 crore in India by 2015. The company is now trying to enhance its reach in smaller towns and reduce entry price point for its largest selling brand American Touristor to Rs 2,200 as against Rs 3,000 now. This year, they focus for opening new stores would be on smaller towns as there will be 60 new stores and of which 40 will be for American Touristor. Such boost in the retail sector will be an added advantage for the signage players whose activities involve in in-shop designs, displays and other related activities.