SAi promotes Eyal Friedman to lead international sales team

SA International (SAi), the leading provider of software design and production solutions for the sign-making, digital printing, textile and CNC machining industries, announces the promotion of Eyal Friedman to Senior Vice President and Managing Director of International Sales, replacing Sarit Tichon who is retiring. Eyal has been with SAi for over 23 years, serving most recently as VP of Product Management and previously as VP of Technical Services. In his new role, Eyal will direct the efforts of sales teams in India, China, Europe, Latin America, Japan, and Australia, in addition to overseeing the Product Management team.

Eyal comes with a wealth of experience and passion for the industry and has demonstrated exceptional leadership in our company, according to Mikki Webb, President and CEO, SAi. Further, Don Feagan, Chairman of SAi’s Board of Directors, mentioned that Eyal is ideally suited to manage SAi’s international business and is greatly respected by equipment manufacturers, resellers and customers alike for his deep technical knowledge and understanding of the market.