SAi names Eyal Friedman as VP of product management

SA International (SAi), which provides software solutions for sign making, digital printing, textile and CNC machines, has announced the appointment of Eyal Friedman to the position of Vice President of Product Management. Eyal’s new role will embrace both SAi’s Flexi software for sign and display projects, as well as the company’s EnRoute CAD/CAM software for CNC routing applications. This will see him work with customers, internal engineers, reseller partners and OEM manufacturers to analyze and assess feedback and develop the company’s key products to continue to meet users’ specific needs.

Eyal has amassed over two decades of experience with SAi, starting in 2000 when he joined the company as a Technical Support Representative, before ultimately achieving the position of Vice President of Technical Services. Be it for sign and display or CNC routing applications, SAi is renowned for delivering functional yet easy-to-use software solutions that pack the specific features and tools to address the everyday needs of users. Eyal boasts the established and extensive experience that blends a thorough technical knowledge of the foremost software packages together with a deep understanding of the design to production requirements of its customers.