S Kumars goes for pan-India launch, setting up POS outlets

S Kumars Nationwide Limited, a leading textile and apparel company targets to achieve sales of Rs 500 crore in the next four years from its newly launched apparel brand World Player. The company is basically targeting youth in 18 to 35 years age group from semi urban and rural areas. With the new marketing strategy will boost the company go for pan-India launch of its brands at its new retail formats around West Bengal, Punjab,Haryana and Delhi. S Kumar currently has 12 distributors and 902 retailers in four southern states. The company will also set up over 8,000 point of sale outlets over the next few years across the country.