Royal Enfield chooses Roland TrueVIS MG-640 to develop high-quality prototypes

Royal Enfield continues to innovate and the company needs to develop high-quality prototypes that aid them in their testing and trialling phases. And this is where the company enlisted the help of Roland DG to facilitate high quality printing output into their trial and development phase. The motorbike major is now making use of Roland DG’s premier UV-led print and cut machine—TrueVIS MG-640. With the machine, Royal Enfield has been able to utilise available ink configurations to meet their development needs – producing brand accurate colours and expanding into different gloss and texture effects.

The demand for Royal Enfield’s bikes globally is never ending, and with this omnipresent demand comes the need to fulfil it. The business needs to develop models in a timely manner, and this means that any printer they use needs to have a quick turnaround time. The MG-640 has a high level of output, with a quick turnaround, and a reasonable cost of operation, giving Royal Enfield the option to facilitate high speed printing that can be monitored at will. The staggered formation of the printheads, new UV-LED lamps and the instantly cured UV ink, mean businesses like Royal Enfield can increase their print frequency – saving them time and money.