The market of promotional goods is creative and varied, covering everything from luxury corporate gifts to cheap-and-cheerful giveaways. Since the sector gets busier, and the events calendar recovers from a fallow period of COVID-19 period, it’s essential that businesses in this market work smarter. In this, textile applications and direct-to-garment (DTG) technology could be a profitable area to explore. Wearable items, like T-shirts and sweatshirts, make up a big share of the promotional and personalised goods market (31%), in which bags comprise a further 8% and textiles 3%, meaning businesses could access almost half of the available work with the right textile-printing systems.
When it comes to considering the size of the promotional and personalised goods sector, the potential profits are hard to ignore, which recorded around €57 billion retail revenue worldwide. Promotional products – that is, goods purchased for marketing purposes mainly by schools, sports teams, banks, non-profits and so on – make up 91% of the market. Currently, these are usually produced with analogue print processes. The remaining nine per cent is personalised products, purchased mainly by small businesses and consumers for gifts and for celebration purposes – commemorative T-shirts, for example. Importantly, this piece of the market is mainly catered for by digital print and has a CAGR of 10%.
