In a sustained campaign to amplify the voice and status of female wrappers, Roland DG again teamed up with long-standing partner, BWT Alpine Formula One Team, recently, to celebrate the female talent in the vehicle wrapping industry, through the second edition of its Wrap Academy event series. Hosted at the F1 team’s state-of-the-art Technical Centre in Oxfordshire, England, the exclusive wrap experience brought eight of Europe’s leading female car wrappers together, alongside renowned vehicle wrapper and trailblazer in automotive customisation Morgane Quetier, for a unique wrap challenge.
The event was designed to showcase and celebrate creativity, precision, and resilience – qualities shared by both elite car wrappers and motorsport professionals. During the event, female wrappers and engineers – including BWT Alpine Formula One Team’s Aero Science and Technology Team Leader Paula Garcia Ruiz – discussed their shared experiences in a sector where females currently account for just 25% of automotive roles globally. With the vehicle wrap market experiencing rapid global growth, this under-representation highlights a significant opportunity to bring more women into this dynamic, creative, and fast-evolving industry.
