Reliance , the 50-50 JV between Reliance Retail and Pearle Europe is planing to expand its base nationally to tap the existing potential of the Indian eyewear industry. The company is not only targeting metro cities but also Tier I and Tier II cities. The Eyewear JV is setting up new stores in Indore, Bhopal, Nasik and Nagpur. The new JV stores will deliver a new business opportunity to a number of signage players, particularly in-store media companies, sign suppliers, print providers, etc.