Reliance Retail’s beauty brand Tira forays into Chennai

Reliance Retail’s omni-channel beauty retail platform Tira has opened its first store in Chennai. The newly opened store is located at Phoenix Palladium Mall, Nagendra Nagar, the company said in a press release. The new store features various technological innovations such as fragrance finder which leverages personal preferences to recommend scents, smart mirrors and tools equipped with augmented reality capabilities and a vending machine that dispenses beauty treats and samples for every customer. Unveiling of such flagship store of Tira is an added business opportunity for the signage companies whose activities involve in in-store branding and such tasks.