Under the brand name of Reliance TimeOut, Reliance Retail has planned to open as many as 45 book and music stores over the next five years. The multi-format retailer, which operates seven stores of TimeOut currently aims at tapping Rs 3,500-crore book retailing industry, of which only 40 percent is organised at present. The newly planned TimeOut outlets will hit across four states – mainly in Western and Southern regions. The company’s strategy is to first saturate a town, then a state followed by the entire region and it will pour in a big opportunity for the signage players like in-store media companies and signage suppliers.
