Reliance Jewels is planning to enter the south Indian markets this year. It has been announced that the jewellery arm of Reliance Retail will enter the Chennai, Coimbatore and Madurai markets this year. Tamil Nadu and Kerala are large markets, but they are also very competitive and there are many things that need to be right before they enter such markets. It is not just about size and having the money to open stores, but the company needs to understand the regional requirements. Well, the entry of the jewellery major in the region’s markets will mollify the in-shop signage players who are engaged in in-shop displays and signages in the sector.
