Reliance Brands to unwrap first Diesel store

One-and-a-half years after signing a joint venture (JV) with Italy’s Diesel, Reliance Brands, a division of Reliance Retail is set to open the first Diesel store in India by March 2010. Headquartered in Molvena, Italy, Diesel is a top name in apparel and related personal consumer products and present in 80 countries with 5,000 points of sale and more than 300 single-brand stores. Reliance Brands is set to open five Diesel stores with Mumbai having the first flagship store of 8,000 sq ft. And the other stores are set to open in leading cities like Delhi, Hyderabad and Bangalore. Foray of such multinational giant in the Indian retail segment will pave a new business opportunity for signage companies, viz. printers, suppliers, in-store media companies, etc.