PVR goes south for screen expansion with new ‘Director’s Cut’ at Bengaluru

Multiplex chain PVR’s display screen growth in 2022 has been skewed in direction of South India as a result of rapid mall development exercise in the region. The company is South-skewed in terms of screen expansion this year because a lot of malls have come up in the South. PVR will launch its first tremendous luxurious cinema format PVR Director’s Cut in South India in Bengaluru on December 9. With this launch, the multiplex chain could have 88 screens in 12 properties in Bengaluru and 316 screens throughout 51 properties in South India. PVR’s expansion move will bring fresh business for signage companies engaging in branding, interior decors, and such applications.