Reebok India plans to open 100 ‘fit-hub’ stores by early 2014

Reebok India is now focusing on growing the brand with plans to open 100 ‘fit-hub’ stores by early 2014 that will account for a major portion of Reebok’s such new concept outlets worldwide. This year alone, Reebok India will open 50 ‘fit-hub’ stores in India which will be more than half of the 80 such outlets that the sportswear brand has at present globally, mostly in US, Australia, Korea and Russia. The Reebok fit-hub stores offer fitness and training products besides advice, guidance and information on community based fitness events. Expansion of Reebok India would bring in a fresh business for the signage players engaging in in-store displays, branding and other related jobs.