Reebok converting its 50 stores into new formats by 2014

Reebok India is planning to convert 50 of its existing retail stores into Fit Hubs, the recently launched concept store model, by the end of first quarter of 2014 as part of its repositioning of the brand from a sports brand to a fitness brand. All its future stores would be of the Fit Hub model, while the existing shops would be converted to the new model over the years. Currently the company has around 450 stores across the country. New avatar of the company’s Fit Hub stores will bring in new business for the signage companies engaging in in-shop designing and display jobs and other related activities.