Smartphone maker Realme has announced that it is working on expanding presence in brick-and-mortar retail and will introduce an offline retail-centric series of devices next year as part of its efforts to strengthen its hold in the Indian market. Realme, which ranks fourth in the Indian smartphone market, is also looking at bringing in more IoT (Internet of Things) devices in the country. Realme products are available across 7,000 retail points, which will be ramped up to about 20,000 by March, and 35,000 by December 2020. Vibrancy in the retail domain with constant opening of brick-and-mortar stores is a new business opportunity for the signage companies whose activities involve in in-store graphic projects.
