Ethnix by Raymond opens its largest flagship store at Ajmal Khan Road, Karol Bagh, New Delhi. The store covers an area of about 5300 sq.ft distributed across three floors. The store has a huge façade area of about 60×40 ft and it is designed with a basic format that can create a different experience for shoppers. The store entrance is being displayed with the Indian art forms and the staircase also has a classy look with a lot of paintings that depict Indian art forms—a flawless work of design firms and signage companies. Unveiling of such flagship store is an added business opportunity for the signage companies engaging in in-store branding, display graphics, etc.