PVR Ltd has set layout to invest Rs 250 crore to add 100 new screens this fiscal as part of its expansion plans. PVR currently has 444 screens in 101 properties spread across 43 cities and targets to touch 1,000 screens by 2017-18 through organic growth. The company is also coming up with four Superplexes that has a minimum 12 screens and multiple formats under one roof. The first 15-screens Superplex will be at Logix shopping mall in Noida to be launched during Diwali this year. Another Superplex with 12-screens has also been signed and those signage companies engaging in interior designs, displays and other related activities in the domain.
