Second globally after New York, Puma unveils its first experience store in India, located in Bengaluru. The New York store was opened in August in Manhattan’s iconic Fifth Avenue. Modelled on the same lines, the tech-enabled store in Bengaluru has customization services, original Formula 1 simulators and an interactive screen to place orders directly from the warehouse with home-delivery convenience. Despite the growth of e-retail, offline is still Puma’s larger channel. And such development in the retail sector is an added business opportunity for the signage companies whose activities involve in in-store signage and branding projects.
