Lifestyle sports apparel and shoes major Puma is now looking to strengthen its position in India. The company is eyeing the top slot in the segment via a nationwide network expansion as well as the launch of its global brands pitched at the Indian sports enthusiast. Puma is currently in the second spot behind Adidas in India’s Rs 5000-crore sportswear market, followed by Nike. Such mega expansion plan of Puma in terms of store network and brands across the country will be an added business opportunity for the signage companies whose activities revolve around in-shop branding, displays and other related tasks.
