UK-based PressOn has been named the winner of the FESPA Gold Award for In-store Project of the Year 2014.Facing stiff competition from some of the world’s most prestigious printers, PressOn scooped the award for its luxury retail client’s Christmas 2013 windows and accompanying lift graphics. The winners of the FESPA Awards were announced at the recent FESPA Gala Dinner in Munich and Andy Wilson, Managing Director of PressOn was there to accept the award.
The award judges for the In-Store Project of the Year were looking for excellence in print quality and creativity along innovation and creativity in the winning printed project. “The Christmas Express” window graphics were judged as being worthy of the coveted Gold award. The winning Christmas window displays produced by PressOn were for a retail store that is famous globally. The steam effect on the display was achieved using the EFi VUTEk QS2Pro 2’s 3-layer ink capability. PressOn printed different densities of white ink on metallic sections of the train to achieve the effect of steam.
