Piebee Gemstone Jewellery by Gempro, an end to end integrated player in gemstone jewellery, is gearing up to expand in India. Currently, Piebee operates through the shop-in-shop format with Shoppers Stop across country, with 13 outlets. The company now plans to expand with EBOs, as well as the shop-in-shop format, through Francorp, a part of Franchise India group, which has been entrusted with the role of assessing the opportunity and suggesting the right business model that is sustainable and scalable. Such big expansion of Piebee Gemstone Jewellery is an added advantage for the signage companies to surge the business extensively in the in-shop signage segment.
