Pepsi Co India to open 'Smart Choice' cafes

Food and beverages major PepsiCo India is planning to unveil its own café outlets in New Delhi and four other cities by the end of 2010. The company has launched the first such café ‘Smart Choice’ in Chennai to promote its key category, the health segment, which was marketed under the name ‘Snack Smart’. The café is offering a range of choices for consumers—recipes like Quaker muffins, Quaker Idly (made from Quaker oats, a PepsiCo product). In fact, apart from being a corner to treat our taste buds, the cafes will be one of the best spots to embark upon for signage players like in-store media companies and signage suppliers.