JHS Svendgaard, a manufacturer of oral care products, has entered into a partnership with Patanjali Ayurved to set up exclusive Patanjali stores at airports across the country. There is a captive audience at airports, which Patanjali will tap into through these stores. The company’s plan is to set up 100 stores over the next two years depending on availability at airports. The first such store was opened at New Delhi’s T2 terminal at Indira Gandhi International Airport. The airport shops are being set up by JHS Svendgaard Retail Ventures, an arm of New Delhi-based JHS Svendgaard. Spreading of Patanjali’s retail footprints in the new domain, such as airports, is an added business advantage for the signage companies whose jobs involve in in-store projects.
