Pantaloon sets to roll out stores for home solutions

Pantaloon Retail, which is in the process of merging its home solutions business with itself, has big plans to stimulate growth in its home retailing business post merger. The company’s business is currently being run by Home Solutions Retail India Ltd (HSRIL) that has stores like E-zone, Electronic Bazaar and Home Town. As part of its growth plan in home solutions, HSRIL will roll out 22 E-zone stores in the current financial year. With 66 stores already operational with an average size of 10,000 square feet per store, the company plans to target the metros and Tier I cities for this expansion. In-store signage companies can harvest new business in the post-merger expansion move of Aditya Birla Group.