Orafol partners with Signarama to provide materials for franchise’s worldwide rebranding

Orafol has partnered with Signaramato provide materials for the franchise’s worldwide rebranding efforts. Orafol has also been named Signarama’s vendor of choice for vinyl products used throughout its network. Signarama is the world’s largest sign franchise with more than 900 locations in 50 countries. In 2013, the company embarked on a branding research project that reaffirmed its position as a ‘premium’ brand that provides expertise and a customized approach.Signarama’s new branding – including a contemporary color scheme, new logo, tagline and icon – is being rolled out across all franchise locations this year. Signarama will use a variety of Orafol Graphic Products during this process to create new window graphics, fleet wraps and lobby displays.

Signarama has designated Orafol Americas its vendor of choice for all its vinyl materials and Orafol Graphic Products are used for franchisee training. Before opening a store, every franchisee attends a two-week school at Signarama’s corporate headquarters that features hands-on training usingOrafol Graphic Products. Attendees learn to work with a variety of premium vinyl graphic films, digital media, laminating films and reflective products for signage, graphics and digital printing applications.