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OnePlus to invest Rs 100 cr for retail network expansion in India

Smart phone company OnePlus, which unveiled its latest OnePlus 8T phone priced Rs 42,999 onwards, is also focused on strengthening its manufacturing in India and will make its complete line up of smart TVs locally by 2021. The company is investing Rs 100 cr towards expanding its offline retail network in India as it looks to strengthen its reach in tier II cities and beyond in the country. The company is looking at launching 14 new stores in the next few months. It will also help expand the company’s service centre network from 65 cities to 100 cities in the next one year. Now, signage companies engaging in in-store branding and display projects will get fresh business opportunity with such retail expansion move of OnePlus.

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