Nykd by Nykaa, the lingerie and athleisure brand under Nykaa Fashion, launched its first flagship store in New Delhi’s Rajouri Garden area. Nykd by Nykaa is the store that features the brand’s products across innerwear, sleepwear, athleisure, and loungewear. It will focus on immersive, engaging, and tech-led shopping experiences, the company said. The store features the brand’s products across innerwear, sleepwear, athleisure, and loungewear. It will focus on immersive, engaging, and tech-led shopping experiences, the company said. Physical store expansion plan of Nykd by Nykaa is a new business opportunity for the signage companies engaging in in-store graphics and such applications.
