Nutrabay has announced its entry into the offline retail market with a plan to target up to 300 stores. The premium nutrition supplements brand is initially targeting the northern India region that includes Jammu and Kashmir, Punjab, Haryana, Uttar Pradesh, and Uttarakhand. The company initially focused on selling a wider range of products in the Sports Nutrition segment as part of their aggressive expansion in the North market. The initiative will see them partner with several supplementary stores and gyms, and this move will bring a fresh business opportunity for the signage companies engaging in in-store branding, displays and such applications
