Nothing, the hardware company backed by Tiger Global, has opened its first retail store in India at Bengaluru. It marks the brand’s significant step in its retail expansion strategy in the country. The two-storey outlet is designed to showcase Nothing’s product portfolio along with projects related to the brand. Customers can purchase hardware devices, merchandise, and customise select products at the location. The store features products from ‘Nothing’ as well as CMF by Nothing, the company’s budget-focused brand launched last year. CMF is headquartered in India and operates through a joint venture with Optiemus Electronics, an Indian original design manufacturer. Opening of such flagship stores from prominent brands like ‘Nothing’ is a big business boost for the signage companies engaging in in-store graphics, retail display solutions, etc.
