Nike has launched its first flagship Nike Rise concept store in Chennai, said source from the company. Located at Phoenix Marketcity in the city the store is the first-of-its-kind store in the state. This will be the first and only exclusive store with Air Jordan collection in the state. Nike Rise stores offer online-to-offline (O2O) services such as digital returns and the athletic retailer made debut of the concept of Nike Rise with a 15,000 sq ft store in Guangzhou, China in July 2020. Well, Nike’s strategic retail expansion move is an added business opportunity for the signage companies whose activities involve in in-store graphics, designs and such projects.